Brussels assures that it is "prepared for all possibilities" in the face of Trump's new threat over the Google fine.

At the end of last Friday, the European Commission announced one of the largest fines ever imposed on a technology company, nearly €3 billion against Google for abusing its dominant position in the online advertising market. Brussels feared that such a decision would entail threats from Donald Trump's administration, so it acted cautiously. And those predictions have come true. However, the EU executive maintains that it is prepared for all possibilities and has all the tools at its disposal.
The US president reacted on social media with a message in which he called Brussels' actions "unfair" and "discriminatory" and threatened the EU with the activation of a procedure "to reverse the unfair sanctions being imposed on these tax-paying American companies." In response to these threats, EU spokesperson Olof Gill asserted that "as in any circumstance, the Commission is prepared for all possibilities. All options remain on the table."
The EU spokesperson declined to comment further on the Republican's message. Without providing details, Gill explained that the conversation between European Commission President Ursula von der Leyen and Trump on Friday discussed Ukraine, considering that the EU is preparing its next package of sanctions. He also did not specify whether the conversation took place before or after the new economic sanction against Google was announced.
Over the weekend, the Republican announced that several European leaders would visit him this week in Washington, a meeting the German president will not attend.
Last Friday, Brussels announced a € 2.95 billion fine against Google for abusing its dominant position in the online advertising technology market. This is the second-largest fine imposed by the EU executive for violating EU antitrust regulations . The first fine, also imposed on the tech giant for abusing its dominant position in the EU market through its Android operating system, amounted to approximately €4 billion.
Trump's reaction was swift. His threat is based on the activation of the 301 procedure, which allows unfair sanctions against US firms to be overturned. This provision would allow the White House to launch trade retaliation against countries that apply unfair trade policies against US firms.
The Republican was very harsh in his social media message. He pointed out that Europe is "hitting another great American company" and "taking money away that could instead go to American investments and jobs." Trump asserted that his administration "will not allow this type of discriminatory action" and extended the situation to other American technology companies like Apple. "They should get their money back," he asserted.
However, Google has room to remedy the situation. Specifically, it has 60 days to propose to Brussels measures to reverse its position , such as selling part of its online advertising business as requested by the EU executive. However, the European Commission left the door open to other options to remedy the situation, as proposed by the tech giant.
eleconomista